A lot of people don’t really think about how Google and other search engines decide which websites show up in when they type in a query into the search bar. But what you may not know is that Google quite frequently changes the algorithm they use to serve search results. A lot of these changes are supposed to filter out all of the spammy websites that used to show up in search results. Web marketers are in a constant arms race with search engines to game the system. But some of the recent changes to personalize Google’s search results to each user have drawn scrutiny.
This infographic reveals some of the controversial moves that Google has made over the last 10 years or so. It really does make you think about what type of information is being collected about you and your behavior online. I’m not so sure all of these controversial moves are nefarious on Google’s part, but they certainly could be used to manipulate and disadvantage users when it comes to privacy and bargaining power online.
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