Over the past two decades, Latinos have become an economic force, and advertisers are responding. Latino-owned businesses generate over $300 billion in sales. In 2011, Latino households spent over $1.2 trillion. And with population trends on track to soon make Latinos the largest ethnic group in the US, those numbers are only going to increase.

This makes sense. On TV, radio and online I’ve seen more and more ads explicitly targeting Latino consumers by starring Latino actors. Latino culture is also a part of American culture. Sure, it’s not always positive (think Speedy Gonzalez), but it has an impact on US music, movies and literature.

Rise of The Latino Consumer
Source: H&R Block

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